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#BigStory: Everything about Pay-per-view model


Indians love their films. The popularity of Bollywood and several other flourishing regional film industries bear testimony to the fact that the country is willing to shell out money for entertainment. But as cash registers continue to gather dust one year into the pandemic, filmmakers are now feeling the need to change their approach. While they were earlier bidding time, waiting for their turn at the 70mm screen, the second wave of the outbreak jolted them into action. -via TOI

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