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#BigStory! Release strategy of upcoming films

With the Delta Plus variant of the virus threatening to bring life to a standstill again with a third wave and Maharashtra already imposing the Level 3 protocols across the state, will the film manage to meet its date with the theatres? Even if theatres open, as they did after the first wave of the outbreak, one didn’t see the audience thronging to the theatres. So, what makes the trade so positive about a better run this time? Also, with theatres reopening will the OTT bubble burst? ETimes spoke to producers, exhibitors, and OTT platforms to find out their take on release strategies amidst the unlocking. Here’s what they had to say: -via TOI

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